FlyerTalk Forums - View Single Post - Why do they always start with Bud Light?
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Old Jul 11, 2014 | 9:55 am
  #46  
BamaVol
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Originally Posted by ou81two
I thought I had posted here. They lead with Bud Light because it's the number one selling beer in America. They wouldn't lead with McEwans as they know 99.9% of the people would say either no or what's that followed by no.
Exactly! But my point was that having Bud Light on tap (as the number one selling beer in the US) should be a foregone conclusion. No one walks into a bar and asks "Do you serve Bud Light?" In part because most people would assume without asking that they did. In addition, most beer drinkers can recognize the tap handle from across a very dark room.
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