FlyerTalk Forums - View Single Post - "Explore Our Brands"
View Single Post
Old Jul 10, 2014 | 10:14 am
  #7  
Horace
30 Countries Visited
2M
80 Nights
20 Years on Site
 
Join Date: May 2002
Programs: AAdvantage Platinum, United Silver, Marriott Titanium Elite
Posts: 2,366
Originally Posted by SkiAdcock
I would have thought Renaissance would have gone under Signature vs. Lifestyle
It would certainly make sense for Marriott Hotels and Renaissance Hotels to be in the same category. In many cities, it seems the definition of a Renaissance Hotel is "we already have a full-service Marriott Hotel around here, so this other full-service hotel has been branded as a Renaissance Hotel."

From Marriott's marketing viewpoint, it seems that Signature means "the brand that started it all for Marriott, before all these other brands were added."

Originally Posted by JamesEaston
Exactly. How can Autograph and AC be in the same category. Like putting Kabul and Paris in the same tourist category
The category is "Lifestyle/Collections." Apparently AC is "lifestyle" while The Autograph Collection is a "collection."

The strangest category is "Destination Entertainment." Gaylord Hotels is the brand for four large convention hotels with huge atriums, while Marriott Vacation Club properties are essentially extended-stay condo resorts sold through a timeshare program. How are these even remotely similar?
Horace is offline