Might I ask a really dumb question but what is the benefit of transferring thank you points to an airline to use vs just booking a flight through the thank you website? I'm sure there is an obvious answer that I'm not understanding. Unless you can get more points in transferring than booking directly, like the AA and USair ratio now? Thanks in advance.
This will be all very interesting to see how they roll out the changes. I've already made use of my companion tickets for the year, so I can't check the site anymore.