Originally Posted by
FrancisA
The main issue is that it is very difficult to change branding across fleets and across all outstations in an efficient and economical way.
There will also be anomalies, particularly where rebranding and refurbishment would be pointless. Therefore, old F on soon to be retired 747s.
For the lounges, FCO stayed an Executive Club lounge years and years after this concept died (presumably for some convoluted reason - Italian lounges can be difficult to change). TXL remains unchanged as it goes when BER eventually opens. JER is an oddity, but it isn't an exclusively BA lounge (it accepts PP), but some hybrid BA branded 3rd party offering.
Yes I accept that. However it isn't a black and white scenario where at one extreme BA throws money at it and always has a completely harmonious product across all lounges/fleets or at the other extreme they never update except when it comes to new aircraft or refurbs. Instead there is an investment continuum where the airline will choose how much cash to invest and the implementation speed/product variation across the fleet.
I think BA is very low along this continuum, spending close to the minimum to implement their (albeit expensive) changes. F class is a good example. Pre-terraces lounges another. They could have invested more money at their anomalies (eg BMI, OF delays) to have greater harmony. I'm sure they could have updated the lounges you mentioned.