Originally Posted by
vscxfan
Another example of EC's 1) attention to detail and 2) personalised, targeted marketing that asked me on the home page (just below confirming my name and holding of 1.1 million Avios) if I knew that I had enough Avios to fly to Tel Aviv in WTP when they had just introduced 321's with Y and J only!
Oh, but it is targeted - Nicci said so in The Club... (
http://theclub.ba.com/july-2014/en/the-guru/)
We are also trialling two emails that promote available destinations applicable to your Avios balance.
The first email will include monthly calendars per destination, which will show exactly which days are available for reward flights in specific cabins, and allow Members to book directly by clicking on the date within the calendar.
The second email is tailored to a Member’s recent booking history or flight searches, displaying relevant destinations and cabins.