Originally Posted by
winnipegrev
Song was quite a bit different in that it was in both a more competitive market sustaining more airlines due to lower market costs and also the US' higher population sustaining multiple carriers. Song had more legroom than mainline Delta Y and a fancy interior - not exactly low cost. Rouge is looking at the problem knowing people are willing to sacrifice almost all comfort to save a buck, and get costs down through density. Song tried to be something other than the cheapest product out there which doesn't work well for leisure routes.
Song was DL's attempt at competing with JetBlue - offering more legroom, in seat entertainment, and "hip and stylish" branding. Prior to that they tried a no-frills division called Delta Express, flying between the U.S. Northeast and Florida. UA tried the same with no-frills Shuttle by United to compete with Southwest on the West Coast, followed by a more "hip" version called Ted. What makes you think AC will succeed with Rouge? They're repeating what has already failed - replacing mainline routes with the ghetto brand, not passing along the savings to customers (especially on non-O/D itineraries), and not to mention tarnishing their brand idenity by hiring indifferent staff to work these flights.
Originally Posted by
kwflyer
Bingo
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