FlyerTalk Forums - View Single Post - Rouge reward flight: Same milage cost, same service?
Old Jun 24, 2014 | 10:07 pm
  #33  
Ben Smith
formerly with Air Canada
 
Join Date: Nov 2004
Location: YYZ YUL
Posts: 423
Originally Posted by ac777
IMHO the Rouge concept has to do with getting away from the Union, avoiding Union wages and benefits and has nothing to do with service. It has been dressed up differently so it will not be mistaken for mainline AC. If the concept succeeds, after next round of negotiations you will see more Rouge flights
Not true

Mainline model (wages/working rules/product/configuration) was not viable in the leisure market.
rouge is designed to provide AC inc with a tool to profitably compete in these markets.
Ben Smith is offline