I can't resist sharing this with you all. I received my Malev (Hungarian Airlines) FF Gold Membership card this morning - 'Gold Duma Club'.

The thing that made me laugh was this 'benefit' listed (as the main benefit of Gold) in the Members Handbook.

"at check-in you CAN be upgraded from tourist to the higher SkyClub class IF you have an IATA-published rate, tourist class ticket, AND after due consideration to free places AND the company's principles AND the check-in staff member considers it possible."

I think that roughly translates to 'you can ask for an upgrade'?

Perhaps there should be a Freddie for the most polished way of presenting a 'benefit'.
MF