Originally Posted by
EsherFlyer
BA tell me this may be because I now have a Household Account, which we never had before. Just looking for the restrictions on that, and I'm sure there will be a thread

.
Yes, if you have a HHA then you have to transfer through avios.com. This has been discussed in the main thread on this subject (start from the last page and read back a couple of pages):
http://www.flyertalk.com/forum/briti...s+%26quot%3BBA
In particular see:
http://www.flyertalk.com/forum/22129592-post338.html