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Thread: Which type of points are you earning?
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Old Jun 16, 2014 | 5:59 pm
  #13  
MSPeconomist
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I wonder what consultant came up with this. It turns on its head the idea of using loyalty programs to change elasticities of demand of one's customers and fine-tuning loyalty program rules to encourage/reward the customers you want and discourage/fire those you don't.
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