Originally Posted by
CTNYC
Looks like they are exiting the carshare business in my eyes... Many cities have no 24/7 cars and there have been reports saying that Hertz sent them emails saying they are no longer in their area.
A great shame if so.
Zipcar are in need of some serious competition in this city, having already absorbed all their other real rivals. Prices are sharply higher and overall availability of cars lower compared to 2-3 years ago when there were more players on the scene.
I think the problem with 24/7 is that it was never marketed very seriously here outside of Hertz's own channels (I think I signed up after seeing it on Hertz's own website) - compared to Zipcar's near-saturation advertising. And the target market for carshare isn't necessarily the same as that of traditional rentals.