Originally Posted by
JBord
If you're going to go through with this, which I still think is a bad idea, I hope you will have a professional writer or editor help write the final copy. I'm neither, and I recognize some grammatical errors.
My second suggestion, if you are set on this, is to scrap the USA Today idea. Wouldn't it be more effective, and much less expensive, to write a similar professional letter to the UA Board of Directors, with 100s of signatures, and then leak the letter to various media outlets a few days later?
Probably but there's a money where your mouth is quality to the ad idea.
I'm dubious about USAToday being a worthy platform for this... i just can't muster much respect for a newspaper that strongly reminds me of Deny's menu, and what's printed is just about as appealing as the grandslam breakfasts. Perhaps when I'm drunk out of my mind and don't have much care or attention for anything worthwhile.
What the hay. I'll do $25 (yeah, big spender).
May be helpful to counter the talk of merely following industry by which they mean DL as these cuts have been accompanied by no tangible improvements like DL.