2 quarters where UA has under-performed when compared to DL and AA is just more ammunition. The names of the contributors for the publication should be listed and next to their name have them put how much they spent on pmUA annually. Contributors who own companies and approve travel budgets should put the total revenue that has been or will be lost because of your decision to move all travel over to the competition.

Anything addressed to SMI/J now is futile. The heat needs to be on the Institutional Shareholders and this Board of Directors that keep Jeff in his job. That is where the ad should be directed. The WSJ might be more impactful because it is read by the high yield passengers. If this effort raises enough money for more than one publication that more than doubles the exposure. That would get the attention of more media outlets looking for a story.

If someone has started a Kickstarter page, please message the link to me so that I can put it in my blog. I also now have media contacts at Crain's Chicago Business and the Wall Street Journal.