I just looked at the fine print and it says that this card is for BUSINESS travelers only. In other words, you are not eligible for this card unless you are substantially involved in trade, movement of merchandise, etc., among APEC countries. You are not allowed to use the APEC card for expedited entry to the APEC countries when traveling for any reason EXCEPT short-term business-related visits.
(Just wanted everyone to know before you drop $70. This program is different from GlobalEntry/NEXUS/etc.)