Originally Posted by
superangrypenguin
The one who spends the most, lets say annually, from a total standpoint. Is that not irrational?
Of course it is. I fully agree with you that the one that spends more should be rewarded more.
But that is not rewarding "loyalty"
A spend based program no longer rewards frequency of one's purchases with an airline - it rewards a one-off more than it does 'loyalty'