Originally Posted by Idranet

According to the June 10 Longboat Key Observer, "The Longboat Key Hilton Beachfront Resort is no longer a Hilton." And, "Ocean Properties Vice President Andy Berger told the Longboat Observer in January that to keep the Hilton flag flying on the property, renovations had to begin by June 1, and that hasn’t happened. There have also been discussions about the new hotel carrying a different flag or an independent name, such as the Gulfside Beach Resort, after the project is complete."

A search for the property currently shows it rebranded as Gulfside Beach Resort and still taking reservations, so I don't know what's happening with the planned renovations. But, it does appear that Hilton is gone from Longboat Key.