Non-premium: "like"
premium: "er / um" or even " "

non-premium: "What do you want?"
premium: "What would you like?"

Non-premium: "kids"
Premium: "children"
Sub-non-premium "kidz"

Non-premium: "dear / luv / mate / sweetie"
premium: "sir / madam"

non-premium: "ice 'n' a slice?"
premium: "how would you like your gin and tonic?"

I'll get back to my pipe and Telegraph... horumph! :-)