Originally Posted by
bse118
Because this likely translates to overall a reduction in flight RDMs awarded by United (even as some tickets get more). And that's how this helps United's books - not because it attracts more HVFs.
I struggled to explain this to Mrs. Greg99 (who is smarter than Greg99) this morning.
I'm quite convinced that the only goal behind this is to directly enhance profitability, irrespective of any secondary negative effects of things like reduced loyalty and problems re: *A membership, and their models show that it will be successful.
Time will tell.
Greg