FlyerTalk Forums - View Single Post - Hilton Launches Curio, a New Boutique Hotel Brand
Old Jun 2, 2014 | 1:01 pm
  #26  
diver858
20 Countries Visited
2M
All eyes on you!
15 Years on Site
 
Join Date: Oct 2010
Location: San Diego, Ca
Programs: AA 2MM LT PLT; AS Atmos Gold; Honors Diamond; IHG PLT
Posts: 4,253
Originally Posted by 3Cforme
That's an interesting way of thinking about it.

Since Hilton owns so very few of those (or any) properties, what you're really saying is that Hilton allowed those DT's to become dumps, thinking owners could later be enticed to make big investments for the Curio brand, about which consumers know nothing?
I recall a reference in another thread to legal action from SPG a few years back, preventing Hilton from launching a boutique brand. Now that the restriction has been lifted, Hilton can now execute its plan - which may have included some DT conversions.
diver858 is online now