FlyerTalk Forums - View Single Post - Hilton Launches Curio, a New Boutique Hotel Brand
Old Jun 2, 2014 | 10:59 am
  #22  
3Cforme
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Originally Posted by diver858
Would like to believe that Hilton has been holding back on updates to some older DT properties for the rollout of the new boutique, lifestyle brands
That's an interesting way of thinking about it.

Since Hilton owns so very few of those (or any) properties, what you're really saying is that Hilton allowed those DT's to become dumps, thinking owners could later be enticed to make big investments for the Curio brand, about which consumers know nothing?
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