FlyerTalk Forums - View Single Post - Can an airline participate in more than one Alliance = no? For Loyalty Pgms, yes?
Old Jun 1, 2014 | 7:38 pm
  #6  
moretimeoffguy
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Join Date: Dec 2009
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Thank you very much Gary.

Originally Posted by garykung
Not exactly how the way you say it.

A FFP can be divided into reward and loyalty program. Usual FFPs have both combined. Some airlines have them separated, such as:

AC - Reward: Aeroplan; Loyalty: Air Canada Altitude

BA/IB - Reward: Avios; Loyalty: BA Executive Club / IB Iberia Plus

CX/KA - Reward: Asia Miles; Loyalty: Macro Polo Club

In a rare case, airlines may have 2 parallel loyalty programs, such as:

SQ - KrisFlyer - Reward and Loyalty by miles; Revenue - Loyalty by revenue (reward througfh KrisFlyer)

It is common that in the loyalty program, a "hidden" level will be given to the most important, like AA ConciergeKey, BA Premier, CX MPC DM+, LH HON Circle, UA Global Services.



No - you misunderstand.

Skywards is still the main program for reward and loyalty.

Business Rewards is a supplementary program to Skywards, focus on attracting corporate customers.
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