Originally Posted by
moretimeoffguy
May they ever have more than one?
Not exactly how the way you say it.
A FFP can be divided into reward and loyalty program. Usual FFPs have both combined. Some airlines have them separated, such as:
AC - Reward: Aeroplan; Loyalty: Air Canada Altitude
CX/KA - Reward: Asia Miles; Loyalty: Macro Polo Club
In a rare case, airlines may have 2 parallel loyalty programs, such as:
SQ - KrisFlyer - Reward and Loyalty by miles; Revenue - Loyalty by revenue (reward througfh KrisFlyer)
It is common that in the loyalty program, a "hidden" level will be given to the most important, like AA ConciergeKey, BA Premier, CX MPC DM+, LH HON Circle, UA Global Services.
Originally Posted by
moretimeoffguy
Is what I see there an outlier in the world of airlines?
No - you misunderstand.
Skywards is still the main program for reward and loyalty.
Business Rewards is a supplementary program to Skywards, focus on attracting corporate customers.