Originally Posted by
ssw207
3) Asking for bids for upgrade cheapens the overall experience of CX as such marketing activities are often associated with mainstream consumer marketing targeting the lower ends of customers.
6) Your client's marketing team aren't exactly the sharpest pencils around.
Originally Posted by
IncyWincy
Such a bidding for upgrades program will quickly cheapen the airline and ultimately kill it. It will be worse than AC or UA doing this because CX is perceived to be a much better airline with premium classes worthy of their price-tags. There is a good reason why there aren't jumbo sales for top designer brands such as Chanel and Hermes such as full-page ads plastered on the media and shop windows (like Wellcome and Park N Shop or Wing On). They pitch different markets. It is not that the top boutiques do not wish to sell remaining stock but that cheapening their image will do more harm than good.
On a tangentially-related note, are these the same CX marketing/branding folks who came up with the LCC-like approach of having cabin crew walk up and down the aisles repeating ad nauseum "Duty free discount! 10% off for Marco Polo members... Duty free discount! 10% off for Marco Polo members... Duty free discount! 10% off for Marco Polo members... " while holding those tacky handwritten signs?
It really is pathetic: CX is meant to be a premium airline. It's not frigging Mongkok market. All those years of positive brand-building is being so needlessly spoilt by poor executive decision-making.