From the S1, Internet Brands paid $37MM for 19 acquisitions in the quarter ended March 31, 2007. (source http://www.sec.gov/Archives/edgar/da...178793zs-1.htm page 39 and page 60) Given their portfolio is full of sites that don't get a lot of traction, and given that no other acquisition made the news from that quarter (Jelsoft was the following quarter), I'm guessing FT was their largest acquisition for that quarter, although that doesn't tell us a whole lot. Does anyone have a better sense?

Any estimates as to how much FT does in revenue? It is the ~1284th most hit site in the US according to alexa, which should equate to ~30MM or so monthly hits (using the logic presented here: http://netberry.co.uk/alexa-rank-explained.htm ), but that really doesn't capture the whole story because the userbase of FT I'm inclined to believe is much wealthier than the average internet user. Moreover, I see nothing but credit card ads around me and given how much the boardingarea folks seem to be making off of these things in commissions, I'm not sure how relevant existing CPC numbers are for a site like this.

Anyone else have a good sense? My off-the wall guess is FT today does $10MM-$15MM or so in revenue. Because a normal site with an average userbase with this kind of traffic should do ~$3MM or so. http://www.worthofweb.com/website-value/flyertalk.com (doesn't make assumptions of way above average monetization ability)