Originally Posted by
OttawaMark
Rouge seems to exist only as a tool for AC profitability and not as a true low cost alternative for the leisure traveler. You are simply offering mainline prices while giving far less comfort than mainline travellers receive. Why would I ever choose Rouge?
Well, that's exactly why we launched it: to help drive our profitability and appeal to customers by offering service to destinations that we would not be able to otherwise. Would you rather have an option to earn miles while flying direct to YYZDUB/MAN/LIS/VCE/EDI, or not at all? Often where we offer rouge we are the only non-stop option, or compete with other charter carriers (TS/WG): LIS/EDI/VCE, MAN competes with TS, many Sun destinations, etc.