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Old May 21, 2014 | 4:11 pm
  #624  
OttawaMark
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Originally Posted by Ben Smith
Our mainline model is not sustainable in leisure markets with limited or no business demand. Rouge is designed specifically around these markets and what the current yield environment can support. Rouge can profitably operate on these types of routes, mainline cannot. You will continue to see Rouge re-enter markets mainline has had to abandon and you will also see rouge increase capacity on some routes where mainline could only serve a fraction of the market.
a few early examples
YYZ-DUB (now year-round)
YYZ-MAN/EDI/VCE YUL-BCN/NCE new or resurrected routes
YYC/YVR-PHX new or expanded service
So really there is no benefit to the typical leisure traveler to chose Rouge over, well, any other carrier. Prices are no lower than anyone else and the travel experience is certainly no better than anyone else.

Rouge seems to exist only as a tool for AC profitability and not as a true low cost alternative for the leisure traveler. You are simply offering mainline prices while giving far less comfort than mainline travellers receive. Why would I ever choose Rouge?
Last edited by OttawaMark; May 21, 2014 at 4:20 pm
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