All that's besides the point. I'm merely asking for consistent use of the word/term destination. If Southwest wants to announce they will be offering new non-stop service from DAL to 15 existing destinations, then don't say this:

"Dallas-based Southwest (NYSE: LUV) will add 15 new domestic destinations from Love Field in October and November but the opportunity exists for many more, he said."

Say this:

"Dallas-based Southwest (NYSE: LUV) will add non-stop service to 15 domestic destinations from Love Field in October and November but the opportunity exists for many more, he said."

It's not what you say, but how you say it. Even the reporter had to contact GK to get clarification on the 50 new destinations remark.