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Thread: F9 starting 14 routes out of IAD, UA response?
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Old May 13, 2014 | 9:41 am
  #12  
mgcsinc
 
Join Date: Aug 2011
Programs: UA 1K
Posts: 8,634
Originally Posted by belynch
Why would UA flood these markets with additional seats? The response will be price driven. Most folks booking F9 over UA are not doing it because of the equipment.
You flood with capacity in order to lower prices. You can't pursue the deadly pricing strategy without flooding the market with capacity. See the strategy in action at EWR.
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