One thing that puzzles me (and I've only just noticed this) is why Rouge flights on the ticketing page within Canada/US still show as if you're buying a business ticket, and the following page gives you a disclaimer about the service Rouge provides.

Rouge to and from Dublin (which is what I have use/will use again shows it as premium economy ticket. If they can do it for that international flights surely they can correct it for N America too.

Just as a side note. I don't really know why AC get's so much grief for it's 777HD... it was a plane that was offered as a sweetener from Boeing for screwing up on the 787 deliveries, and it appears AC didn't really have any choice over how it was configured. Of course, the press releases about how customers like it are laughable, and when it was offered AC management probably salivated at what a perfect plane they had, but there are only 5 of them operating out of Vancouver and Montreal.

Rouge is an intended bind, slowly but surely infiltrating the network!