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Old May 7, 2014, 10:41 am
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mgcsinc
 
Join Date: Aug 2011
Programs: UA 1K
Posts: 8,634
United's May 2014 Price Hike

So, this discussion has kinda gotten buried in the LAS thread, but I think it deserves its own thread. Is UA currently doing some kind of pricing experiment where they are pricing various markets at significantly supracompetitive levels? Folks seem to be reporting ridiculously high fares. I haven't done much searching, I admit, and I'm not actively planning any trips, but I've noticed a bit of this myself.

If so, what's the rationale? Is this the new hold-out-for-last-minute-selling strategy? Is it to test the degree to which people's loyalty permits supracompetitive pricing?
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