Originally Posted by
TakeTheATrain
It's time for the airline to kill this horrible COdbaUA Muzak version of Rhapsody in Blue once and for all. It's gone from the safety videos, thank god, replaced by some other slightly less Muzak version. But it still lives on in the call centers.
Since the airline spent so much $$$ on recording and promoting their customized London Symphony Orchestra re-orchestration (
https://hub.united.com/en-us/videos/...he-scenes.aspx), that's what they should be using. Everywhere.
The fact that they have four different versions of the music floating around through various channels (scratchy pmUA hold music, COdbaUA hold Muzak, current safety video version, and new LSO reorch) is another example of terrible brand identity implementation.