Originally Posted by
LASUA1K
Bulk fares are often the same price as if you had gone to ua.com. It's a dumb move that will cost UA money next year when elites realize they win't have status.
It won't actually.
If you are PLAT or below, status doesn't mean much anyway. Margin on 7500k or less of cheap fare spend won't be missed.
If you are 1K on bulk fares, you are buying either dirt cheap consolidators (in which case the margins suck and they don't want that business) or you are a corporate captive and they get your revenue without having to give you status
If you are GS, PQD doesn't apply, so no loss there.