This was a pretty mediocre card product, and frankly, increasing the airline incidental rebate doesn't do that much to make it a better card.

1) There have been NUMEROUS reports of the difficulty of using the RC club upgrades due to capacity controls.
2) Gold status for $10k spending simply isn't that valuable these days with (a) so many UA fliers being granted the status and (b) MR basically handing it out in various other ways
3) The value proposition for using this card for actual SPENDING simply is not there, and the 10% bonus doesn't change the value proposition for me at all. With the constant MR hotel category creep, each year spending on the co-branded cards becomes a worse and worse proposition.