If you're like me and enjoy pulling the latest edition of the SkyMall magazine out of your seat-back pocket just to laugh at the new kooky, gimmicky products featured in its pages, I've got some bad news for you. We're in the minority and the number of passengers actually making purchases from those pages of products has been dwindling. For years now, SkyMall has had a difficult time appealing to passengers. Last year alone the company lost $3.2 million and with that much red, the company may soon be no more.
http://www.latimes.com/business/la-f...712,full.story
Tim at FrequentFlier has suggested the possibility of a rewards program keeping the magazine afloat, but would that be enough?
http://www.frequentflier.com/blog/ca...-save-skymall/
Speaking of SkyMall, if you haven't yet seen this Tumblr account, it may be worth a read:
http://iwriteforskymall.tumblr.com/