The first time I flew in full fare J (not personal spend I hasten to add!) I was expecting 2 main courses with the meal, an invite to take control of the plane and a long 'deep' chat with the CSD as she stared longingly into my eyes.
Sadly, I learnt that I didn't have to take the flight 24hours before departure. I believe the client received a full refund. And that is my story of full fare J.......