Fresh direct just moved into my neck of the woods in NJ. When they did so, I received a $50 off my first $125+ order. I purchased my entire Easter dinner from them and was quite pleased. The meat was well packaged and the produce looked fabulous. They delivered when promised.

I'd like to place another order, but the prices are stopping me. I don't pay much attention in the grocery store, but it seems that when looking online, they seem really expensive. I showed the receipt to my mom and she said that it was comparable to shopping in Wegman's. Many of their products seem to be organic/no hormone/grain fed, etc. and I get the sense they're trying to be the Whole Paycheck of internet grocery shopping

Does anyone use them here regularly? Are you happy with the service/products? Do you find them expensive compared to a regular grocery store?