How do Aeroflot compare? They often fly the A321 into LHR. How also AF/KLM and the likes if LH? I know AF offer hot meals on their A320/1 services having used them in the past on the CDG-DME route.
When BA fails to listen to former BMI staff with such expertise as packing a galley efficiently, it only goes to show what an ancient corporate dinosaur they still are.
Somehow I doubt a poxy Avios offering is going to fix this problem for BA.
How do charter airlines operating a321 with an all Y config cope with offering a round trip meal product, full paid bar service and gift rounds? BA have no excuses to pull out of the bag other than cost control.