FlyerTalk Forums - View Single Post - Regency Club/Honor Bar = Loss Leader?
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Old Apr 19, 2014, 11:41 pm
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Radiant Flyer
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Join Date: Sep 2009
Location: Monte Sereno, California
Programs: Hyatt Globalist, AA EXP, 2 mm, Marriott Gold
Posts: 1,398
This does not make sense...

management would prefer to make it free like it is at many international properties, but this would violate many states' liquor laws. Making all drinks $1 was discussed, but there was concern that this could create a frat party like atmosphere in some situations...

The frat party atmosphere would happen if the drinks are free, $1 or $4. If Airline clubs like American Airlines Admirals Club can offer free house wines and beer at all their domestic clubs, why can't Hyatt?

http://www.aa.com/i18n/travelInforma...ralsDining.jsp

Drinks from the club normally get removed from my bill... but Hyatt domestic Regency Clubs leave a lot to be desired, the offerings are horrible. I prefer the 2,500 club close bonus.


Originally Posted by Hot Pocket
I've always considered once to be an anomaly, twice to be a trend. I'm paraphrasing, but the below is what I have now been told twice by Regency Club managers at two of the largest Hyatts in the US:

The entire Regency Club experience is a loss leader for Hyatt. They sell it as a paid upgrade, but virtually no one buys it. It is designed to be a reward for Hyatt's best customers, hopefully to be a differentiator and drive repeat business. Regarding the honor bar, management would prefer to make it free like it is at many international properties, but this would violate many states' liquor laws. Making all drinks $1 was discussed, but there was concern that this could create a frat party like atmosphere in some situations. So they decided to post some nominal prices ($4 wine/beer, $5 cocktails, etc) and leave it at that. They will shrug and charge your room if you fill out a card, but their expectation is that most of the alcohol will be comped.

Anyone else have a similar experience? Before I get called out as a dishonorable honor bar patron, I have always filled out a card in the past. Indeed, tonight when I was told this again, I was in the process of handing in my card
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