He probably means booking SFO-DXB-??? and back, with a stopover in Dubai where you have your actual holiday. The return flight would then be a day after the outbound last leg. So you fly extra and get a different fare.
The place in question would preferably be somewhere where EK has competition (SFO-??? direct or via another hub than DXB) and not too far from DXB so the extra flying isn't too bad.
Try pricing SFO-DXB (stopover)-DEL for example, or DOH or some other major hub in the wider region.