Originally Posted by
SpartanTraveler
their target clientele which is mostly budget-minded leisure travelers who travel in groups. They aren't frequent flyers and if they think they might not get to sit together they may be scared off..
People keep repeating that this is WN's target group, but I don't think it is.
CA routes (in particular) are packed with business travelers. Also a LOT ex-MDW and many other cities. Notice how many people are traveling by themselves. Tons.
My wife travels for business on WN whenever she can, and it's a good thing, the way she changes flights/dates/times.
Budget-minded travelers usually go to Expedia/Kayak and pick whatever's cheapest.