Originally Posted by Eastbay1K

(1) Taco Bell is not Mexican food. It is Taco Bell food. Most people know this well.
(2) If there are, i.e., 50 million visits for the product due to morbid curiosity, death wishes, and/or repeat happy customers and the average ticket is $4, even if the experiment is a "failure," it was not. It is not much different than Coke or Pepsi putting a horrible product out there, that countless millions try once or twice, and that shoves shelf space away from another product.