Originally Posted by
Gregory Nelson
Not if they've eaten the TB breakfast. Not good.
I agree that they're trying to take McD's head-on. But they're going to lose that battle.
Nothing about it makes much sense.
- The food is barely Mexican. Waffle taco? No chorizo? Heck, Whataburger's breakfast menu is more Mexican-themed than this dog's breakfast of choices.
- Logistically, I ended up having to wait 3-4 minutes for my food, where McDonald's can throw it at me as I'm pulling up to the second window.
- They have to staff for 7 AM openings from a crew that previously was oriented to working graveyard shifts.
IMO, they should just be offering the full menu from 7 AM, rather than messing with these off-the-wall items.
That would be a differentiating entry into the AM market.
(1) Taco Bell is not Mexican food. It is Taco Bell food. Most people know this well.
(2) If there are, i.e., 50 million visits for the product due to morbid curiosity, death wishes, and/or repeat happy customers and the average ticket is $4, even if the experiment is a "failure," it was not. It is not much different than Coke or Pepsi putting a horrible product out there, that countless millions try once or twice, and that shoves shelf space away from another product.