Originally Posted by
enviroian
] I wonder if Oak Brook is nervous.
Not if they've eaten the TB breakfast. Not good.

I agree that they're trying to take McD's head-on. But they're going to lose that battle.
Nothing about it makes much sense.
- The food is barely Mexican. Waffle taco? No chorizo? Heck, Whataburger's breakfast menu is more Mexican-themed than this dog's breakfast of choices.
- Logistically, I ended up having to wait 3-4 minutes for my food, where McDonald's can throw it at me as I'm pulling up to the second window.
- They have to staff for 7 AM openings from a crew that previously was oriented to working graveyard shifts.
IMO, they should just be offering the full menu from 7 AM, rather than messing with these off-the-wall items.
That would be a differentiating entry into the AM market.