Originally Posted by
hobo13
If AA was sincerely surprised at the backlash yesterday, why not reinstate Explorer awards for a week?
Perhaps they aren't at all surprised.
Originally Posted by
hobo13
... why not reinstate Explorer awards for a week? Give folks a chance to book their dream trip.
This is exactly the reason they don't do it. They don't want a lot of people jumping on the award as it ends. They've already determined that the eliminated benefits are not in AA's best economic interest.
Originally Posted by
hobo13
Oh right. This is about $$$.
The
raison d'être of corporations,
n'est ce pas? Clearly, this wasn't a consumer friendly move. What surprises me, though, is that so many of us are surprised. AA obviously did the calculations (they aren't dopes, after all) and determined that the economic benefit to the company exceeded the economic cost of any negative publicity/ill will which resulted. Nothing shocking here.