If the system upgraded you based on availability. I can bet you that people would use it. There is no value (albeit a rare early checkin) that I can see.
I also agree about the lack of upgrades. I was recently at CY that stated they could tell If their were upgrades as their internet was down. Which is strAnge as they checked me in with no problem. So I went to the room plugged in my laptop and voila, I had internet access. I then confirm the upgrade is available And call the front desk from my cell to inquire. To which they tell me the room is available. I said "perfect! I'm in room xxx and would like the upgrade I'm entitled to as a platinum". There was dead silence followed by a "we will bring the keys right up". It's ridiculous that I had to do that... I emailed the gm and she was unaware of the outage and apologized. I don't normally play the dykwia card but if you give me a BS excuse...
-A