Originally Posted by
Kachjc
Ka will never be fully absorbed into CX, it has a lower cost base and CX likes that.
CX would definitely not change the name Cathay Pacific to Cathay Dragon-uugh
talk about wasting nearly 70 years of brand recognition- and while the Chinese may not get cathay pacific yet- it is like Singapore airlines changing their name to Singapore Silk or Singapore Tiger...
if anything Dragonair's name could be changed to Cathay Dragon.- thus enabling the Cathay name to sink into China.
Combining media pages makes sense- to increase knowledge of CX
I wonder how it will sound in Chinese, as usually it's two characters that represents an airline, but Cathay Dragon has four characters, unless they want to call it Guo-Long or Tai-Long?