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Thread: Cathay Dragon
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Old Apr 7, 2014 | 7:40 am
  #16  
Kachjc
 
Join Date: Aug 2011
Posts: 1,421
Ka will never be fully absorbed into CX, it has a lower cost base and CX likes that.

CX would definitely not change the name Cathay Pacific to Cathay Dragon-uugh

talk about wasting nearly 70 years of brand recognition- and while the Chinese may not get cathay pacific yet- it is like Singapore airlines changing their name to Singapore Silk or Singapore Tiger...

if anything Dragonair's name could be changed to Cathay Dragon.- thus enabling the Cathay name to sink into China.

Combining media pages makes sense- to increase knowledge of CX
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