I got an email today from EL AL with the subject line "UP" is in the Air."

The email contained the below link showing how the "UP" planes are repainted with the "UP" livery. https://www.youtube.com/watch?v=kT_3bizqdh8

Interesting that this email came in on April Fools day. The whole idea of "UP" and the belief that EL AL will be able to compete on a low cost basis when their costs are high is one big joke that was played out a decade ago in the United States by Delta and United.

Rather than investing in this ridiculous idea, EL AL should have spent money upgrading its long haul feet and installing WIFI like Delta has done with 3 of its 744's that will certainly be deployed to TLV.