Quite aside from that, they actually had to pay an ad agency to come up with that ad??

Can just imagine the meeting:

Boss: here's the brief from BA, they want to promote the maldives, they're in the indian ocean.

Staff frenzy: I know, lets get some glitz, glamour, amazing beaches, turtles, dolphins, images of bbqs on the beach at sunset, girls in bikinis etc

Bloke that makes the tea: Why don't you just get a blue background and say "go to the indian ocean" on it, then charge them a shed load...

Boss: I like it....