As frequent flyers, we may be more aware of the association of this ad, with the missing 777, than the "general public" rushing through Heathrow in a whirl of excitement, confusion & stress, to catch their flight.

Over the past few days, I've mentioned the missing plane in conversation to friends & colleagues, only to be met with a kind of blank stare for a second or two, followed by something along the lines of.....

"Oh yeah, that's that missing plane down near Australia, did they ever find anything"

So it would appear, in my small sample group at least, that interest in the plane, is now well & truly wained. It's now old news & in fact, barely gets a passing mention in any radio news here at the moment.